fergus

About Fergus Graham

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So far Fergus Graham has created 3 blog entries.

Negotiation Meets Sustainability – A Business Case

I have been exploring the theme of how effective negotiation is compatible with a mindset of sustainability, and not focused on simply price and cost. The proliferation of Impact Investing is a clear sign that having a purpose to do good and not just make profit is the way forward, and those businesses who do [...]

By |2021-05-13T13:30:31-04:00April 20, 2021|

Negotiation Meets Sustainability – A Personal Story

I talked in my last blog about how negotiation can genuinely create lasting and sustainable benefits for all stakeholders by focusing on needs and not wants, working on really understanding the other side’s sheet of paper, not falling prey to one’s ego and listening. This will then lead to growing the pie for everyone. An [...]

By |2021-05-06T12:39:34-04:00April 20, 2021|

Is Negotiation Compatible with Having a Goal of Sustainability?

Negotiation is about getting the best deal we can, isn’t it? So, how can we think sustainably when we are negotiating with customers and suppliers and we have financial targets to hit and bosses to impress? Although what does “sustainability” mean anyway? In business it’s about finding the balance of profit and purpose. It means [...]

By |2021-04-22T14:40:00-04:00April 20, 2021|
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